Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Public Sector Client looking at:

• The Public Sector Client within the Project Team
• Client Categories
• The Public Sector Client
• Crown Commercial Services
• Public Sector Expenditure
• National Infrastructure & Construction
• Procurement Rules and Requirements
• New Forms of Procurement
• Public Housing
• Social Housing
• Funding for Social Housing
• Housing Associations
• Funding for Housing Associations
• Residential Procurement
• Department for Health & Social Care
• Healthcare Procurement
• Healthcare Output
• Department for Education
• Education Procurement
• Public Sector Procurement
• Public Procurement Job Roles
• Construction Client Statistics
• Professional Membership
• Public Sector Client – Journals
• Public Sector Client – Events
• Public Sector Client Drivers
• Public Sector Client Challenges

The document concludes with guidance on how to develop your own Public Sector Client persona, with a persona template for you to complete.

This guide provides 50 pages of content detailing the Public Sector Client, looking at who they are and what their challenges are. Providing an introduction to the Public Sector Client and how to create a customer persona.

(Originally Published September 2017, Updated July 2020)

• The Public Sector Client within the Project Team
• Client Categories
• The Public Sector Client
• Crown Commercial Services
• Public Sector Expenditure
• National Infrastructure & Construction
• Procurement Rules and Requirements
• New Forms of Procurement
• Public Housing
• Social Housing
• Funding for Social Housing
• Housing Associations
• Funding for Housing Associations
• Residential Procurement
• Department for Health & Social Care
• Healthcare Procurement
• Healthcare Output
• Department for Education
• Education Procurement
• Public Sector Procurement
• Public Procurement Job Roles
• Construction Client Statistics
• Professional Membership
• Public Sector Client – Journals
• Public Sector Client – Events
• Public Sector Client Drivers
• Public Sector Client Challenges
• Developing your Public Sector Client persona
• The Role of a Persona
• Who are your buyers?
• Challenges & Goals
• What drives their decision making?
• Communication channels and sales tools
• SEO
• Creating your persona
• What you can do?
• Negative personas