Description
This handbook is ideal for companies wishing to enter into the UK construction market for the first time or to expand a limited presence, providing useful background information for the UK Marketing Manager writing a business or marketing plan.
Written by the Competitive Advantage team, with their extensive knowledge of the UK construction market, this handbook gives an overview of the UK construction market with links to data and information sources so that further information can be researched. It provides details of the UK Construction Market’s composition, Routes to Market, Key Market Influences including information about Key Decision Makers, Construction Product Marketing Tools and a handy guide to Exporting to the UK.
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