With changes to home working and greater digitisation, Competitive Advantage’s telephone researchers answer some questions about how they are coping with the New Now. What is the main difference between conducting telephone interviews before Covid and now? For trades people or site workers where a […]
As the UK starts to relax social restrictions we are returning to normal. But Chris Ashworth thinks it will be a very different normal to that of two years ago with construction communications permanently changed. As we start to enjoy some relaxation of social restrictions […]
Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This infographic looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of tools that are available to the construction marketer.
This is a summary from the eLearning module History of the Industry part of our course Construction Industry Overview which is available to subscribers.
As 2020 draws to a close we look back over what can only be described as a roller coaster ride to see what the construction product manufacturer can learn and the positives to take away. After many years of the UK government receiving conflicting messages […]
After investing considerable time, effort and money in developing, testing and approving your construction CPD, it is now the time to start using it to enable engagement with specifiers. The advent of Covid 19 has meant the traditional face-to-face delivery of construction CPD is not […]
Research is an important tool to manage risk by allowing informed decision making through a better understanding of your customers and markets. Typically, research is conducted when changes to the business such as a product launch, or a new communications strategy are planned. But it […]
Understanding the form of contract types used to mobilise a construction project is key for building product manufacturers’ specification strategies. When you initially learn of a building project the first thing to do is to establish the type of contract that is to be used. […]
In this blog Chris Ashworth looks at the three major influences on specification and evaluates the changing dynamics of product specification. When I was first involved with specification selling, in the early 1980’s, you built a relationship with an architect, persuaded them of the benefits of […]
Darren Jarvis, Director of Construct UK Ltd explains how this useful reference source can help the construction marketer. The importance of marketing planning and thorough research cannot be emphasised enough and, for construction marketers, time spent getting it right will pay dividends in the long […]