Infographic: Making the Most of Your Construction CPD

Infographic: Making the Most of Your Construction CPD Further information: The team at Competitive Advantage have helped many construction product manufacturers develop and maximise the benefit of their construction CPD.  Learn more here. We can help review your CPD. Providing a score, as well comments […]

Infographic: Mapping Out a Specification Strategy

Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer.  This infographic looks at the effective steps to take when putting in place a specification strategy.  #Specstrategy.  It concludes with a number of tools that are available to the construction marketer.

Preparing Marketing Strategy for Construction Markets

Preparing Marketing Strategy for Construction Markets Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This slideshare looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of […]

An Introduction to the Construction Team

An Introduction to the Construction Team The delivery of a construction project involves many different decision makers. Often this group of people are brought together for one project and then disbanded when the project is complete. This is an introduction to the Construction Team and […]

Marketing in Construction – Must Have Reference Slides

Marketing in Construction – Must Have Reference Slides A collection of reference slides to help you develop sales and marketing strategies for construction products. A look at how to communicate with specifiers, developing effective specification strategies. Marketing in construction developing specification for construction products from […]

Understanding the Main Contractor

Understanding the Main Contractor In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. The Main Contractor oversees and manages the construction of a building project. The work is delivered […]

Applying KAM to Your Specification Strategy

Applying KAM to Your Specification Strategy Key Account Management (KAM) is a tailored specification sales approach, that allows you to work more efficiently with chosen construction clients. KAM is not a simple buyer-seller relationship. It is a professional sales approach, which involves the construction supplier […]

What is So Different About Marketing Construction Products?

What is So Different About Marketing Construction Products? The Chartered Institute of Marketing states that “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably” When marketing construction products how is this best achieved? The construction sector poses unique marketing challenges, […]