As the second half of the year gets underway many marketing managers will be looking at their to-do list and wondering how they will get it all done. One solution is to consider outsourcing some elements or projects to a third party like Competitive Advantage, who can help overcome many of the common challenges being faced by companies including:
Providing cover for sickness, maternity or other long-term absence.
Many construction marketing teams are only small and the loss of one person can have a significant impact on work output as well as putting other team members under unreasonable pressure. Bringing in an experienced professional for just a few days a week can make a big difference to the department’s output. And there is an acceptance by everyone that the placement will end at some time in the future.
Can’t recruit
Either due to head-count restrictions or you can’t find the right person. Sub-contracting work to an experienced professional a few days per week or even per month allows projects to be progressed more rapidly than using an internal junior or working into the night.
Short term support for extra projects
As was highlighted in our blog Are you making the right marketing decisions, right now there are a lot of extra tasks that the business needs to complete. Delay will lead to lost business or possibly even fines in the future. So, bringing in external support to help with projects such as digitisation of product data, product launches, CPD programmes or conferences makes good sense. Employing a small external team for delivery of an important project can get the job done quickly.
Mentoring. If you are fortunate enough to recruit the person you want it is important that they receive all the support they need. This can be a time-consuming process, so consider drawing on external resources. Training such as our online courses Construction Industry Overview or Creating Demand through Specification provide detailed insights to construction industry and the project team. Alternatively, one of our experienced consultants can be available for an online consultation either to give advice for a specific project or to provide ongoing support.
Competitive Advantage Can Help
Employing third parties is not necessarily expensive. By using experienced professionals projects can often be completed quickly and right first time. And by using a no-overhead approach you only pay for the hours worked, with no hidden costs such as holidays, pensions or national insurance.
Our team have a construction industry background gained promoting technical and decorative products while working for building product manufacturers. Why not contact us to discuss your needs?
