Creating Demand through Specification – Module 9

£50

Module 9: Defending and Switching Specifications

In this module we consider the issue of specification switching, looking at it from both the perspective of the manufacturer defending their product specification but also in terms of attacking competitor specification as this strategy can provide a short term source of sales.

Module duration: 14 minutes

Module 9 of 10

This module consists of a learning video and an assessment.  The online assessment is taken on completion of the learning video.  You will be asked ten questions with a pass mark of 70%.  At the end of the assessment you will know whether you have passed.  If you do not pass do not worry you can take the test as many times as you need with no extra charge.

This module is for one user and is valid for 30 days from enrolment.  If the purchaser will not be the user, please contact us.