Understanding the Civil Engineer – Developing Construction Personas

£150

Introducing the Civil Engineer and how to develop a persona for your construction marketing strategy.

(No shipping – eCopy)

Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Civil Engineer looking at:

  • The Engineer within the Project Team
  • The Engineer
  • History of the Civil Engineer
  • The Civil Engineer
  • The Civil Engineer – Role
  • The Civil Engineer – Skills
  • Qualifications
  • Engineer Roles
  • The Civil Engineer – Decision Makers
  • The Civil Engineer – Influencers
  • Civil Engineer Statistics
  • Offsite Manufacture
  • Professional Membership
  • Design Tools
  • Civil Engineer Drivers
  • Civil Engineer Challenges

The document concludes with guidance on how to develop your own Civil Engineer persona, with a persona template for you to complete.

This guide provides 34 pages of content detailing the Civil Engineer , looking at who they are and what their challenges are. Providing an introduction to the Civil Engineer specifier and how to create a customer persona.

(Originally Published October 2017, Updated March 2021)

 

  • Summary
  • The Civil Engineer within the Project Team
  • The Engineer
  • History of the Civil Engineer
  • The Civil Engineer
  • The Civil Engineer – Role
  • The Civil Engineer – Skills
  • Qualifications
  • Civil Engineer Roles
  • Civil Engineer – Decision makers
  • Civil Engineer – Influencers
  • Civil Engineer Statistics
  • Offsite Manufacture
  • Professional Membership
  • Design Tools
  • Civil Engineer Drivers
  • Civil Engineer Challenges
  • The Role of a Persona
  • Who are your buyers?
  • Challenges and Goals
  • Understanding what drives their decision making
  • Communication channels and sales tools
  • SEO
  • Creating your persona
  • What you can do
  • Negative personas

 

Reviews

There are no reviews yet.

Be the first to review “Understanding the Civil Engineer – Developing Construction Personas”


The reCAPTCHA verification period has expired. Please reload the page.

You may also like…