Understanding the M&E Engineer – Developing Construction Personas

£150

Introducing the M&E Engineer and how to develop a persona for your construction marketing strategy.

(No shipping – eCopy)

Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Mechanical and Electrical Engineer, looking at:

  • The Engineer within the Project Team
  • The Role of the Engineer
  • History of the Engineer
  • The Role of the M&E Engineer
  • Qualifications
  • M&E Engineer – The job
  • M&E Engineer Skills
  • M&E Engineer Roles
  • Decision Makers
  • Influencers
  • M&E Engineer Statistics
  • Professional Membership
  • Communicating with M&E Engineers
  • Design Tools
  • M&E Engineer Drivers
  • M&E Challenges
  • Sustainability Challenges
  • Legislation/Regulation Challenges
  • Business Challenges

The document concludes with guidance on how to develop your own M&E Engineer persona, with a persona template for you to complete.

This guide provides 40 pages of content detailing the M&E Engineer, looking at who they are and what their challenges are. Providing an introduction to the M&E Engineer specifier and how to create a customer persona.

(Originally published June 2017, Updated June 2023)

  • The Engineer within the Project Team
  • The Engineer
  • History of the Engineer
  • The Mechanical & Electrical Engineer
  • Qualifications
  • M&E Engineer – The job
  • M&E Engineer Skills
  • M&E Engineer Roles
  • M&E Engineer – Decision Makers
  • M&E Engineer – Influencers
  • M&E Engineer – Statistics
  • Professional Membership
  • Communicating with M&E Engineers
  • Design Tools
  • M&E Engineer Drivers
  • M&E Challenges
  • Sustainability Challenges
  • Legislation/Regulation Challenges
  • Business Challenges
  • Developing your M&E Engineer persona
  • Who are your buyers?
  • Challenges and Goals
  • What drives their decision making?
  • Communication channels and sales tools
  • SEO
  • Creating your persona
  • What you can do?
  • Negative personas

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