Understanding the Facilities Manager – Developing Construction Personas

£150

Introducing the Facilities Manager and how to develop a persona for your construction marketing strategy.

(No shipping – eCopy)

Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Facilities Manager looking at:

  • The Facilities Manager within the Project Team
  • The Role of the Facilities Manager
  • The Facilities Manager – Skills
  • The Facilities Manager – Qualifications
  • The Facilities Management Sector
  • Facilities Management Offerings
  • The Facilities Manager
  • Facilities Management – Decision makers
  • Facilities Management – Influencers
  • Facilities Management Statistics
  • Facilities Management journals
  • Facilities Management Events
  • Design Tools – Directories & Guides
  • Facilities Manager Drivers
  • Facilities Manager Challenges

The document concludes with guidance on how to develop your own Facilities Manager persona, with a persona template for you to complete.

This guide provides 35 pages of content detailing the Facilities Manager, looking at who they are and what their challenges are. Providing an introduction to the Facilities Management specifier and how to create a customer persona.

(Originally Published October 2017, Updated March 2020)

 

  • Summary
  • The Facilities Manager within the Project Team
  • The Role of the Facilities Manager
  • The Facilities Manager – Skills
  • The Facilities Manager – Qualifications
  • The Facilities Management Sector
  • Facilities Management Offerings
  • The Facilities Manager
  • Facilities Management – Decision makers
  • Facilities Management – Influencers
  • Facilities Management Statistics
  • Professional Membership
  • Facilities Management Journals
  • Facilities Management Events
  • Design Tools – Guides & Directories
  • Facilities Management Drivers
  • Facilities Manager Challenges
  • Developing your FM persona
  • The Role of a Persona
  • Who are your buyers?
  • Challenges and Goals
  • What drives their decision making?
  • Communication channels and sales tools
  • SEO
  • Creating your persona
  • What you can do
  • Negative personas

 

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