Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Large UK Housebuilder. It also provides a comprehensive introduction to the residential construction sector looking at:

• The Residential Sector
• Statistics – type of build completions
• Statistics – home ownership
• Statistics – forms of home ownership
• Housebuilder by Type
• Housing Demand over Time
• Housing Output over Time
• Planning Approvals over Time
• Housing Completions over Time
• New Home Registrations
• How Many New Homes?
• Market Influences
• Factors Affecting Housing Supply
• Government Influences
• Sustainability in Construction
• Government Housing Policy
• Professional Membership
• Communicating with Housebuilders
• Design Tools – Use of BIM
• Top UK Housebuilders
• The Large Housebuilder
• Housebuilder Roles
• Housebuilder – Decision Makers
• Housebuilder – Influencers
• Traditional Supply Chain
• National Agreement
• Housebuilder Drivers
• Business Challenges

The document concludes with guidance on how to develop your own Housebuilder persona, with a persona template for you to complete.

This guide provides 65 pages of content detailing the residential sector and the Large UK Housebuilder, looking at who they are and what their challenges are. Providing an introduction to the Large UK Housebuilder and how to create a customer persona.

(Originally Published June 2018, Updated December 2022)

• Summary
• The Residential Sector
• Statistics – type of new build completions
• Statistics – home ownership
• Statistics – forms of home ownership
• Housebuilder by Type
• Housing Demand over Time
• Housing Output over Time
• Planning Approvals over Time
• Housing Completions over Time
• New Home Registrations
• How Many New Homes?
• Market Influences
• Factors Affecting Housing Supply
• Government Influences
• Government Housing Policy
• Professional Membership
• Communicating with Housebuilders
• Design Tools
• Top UK Housebuilders
• The Large Housebuilder
• Housebuilder Roles
• Housebuilder – Decision Makers
• Housebuilder – Influencers
• Traditional Supply Chain
• National Agreement
• Housebuilder Drivers
• Business Challenges
• Developing your Housebuilder persona
• Creating your persona
• Negative personas

What is the Understanding the Large UK Housebuilder guide?
This is a downloadable guide that helps you research and create a large UK housebuilder persona to improve your sales, marketing and specification strategies in construction and residential markets.

Who is this guide for?
It is intended for manufacturers, suppliers, marketers, business development teams and consultants who want insight into how large UK housebuilders make decisions, what drives them and how they evaluate products and services.

What does the guide cover?
The guide explores:

• The role and influence of large UK housebuilders

• How housebuilders make planning and procurement decisions

• Common priorities and challenges they face

• How they evaluate products and solutions

• How to build a housebuilder persona

• A practical persona template you can use

Why is it useful to develop a large UK housebuilder persona?
Understanding large UK housebuilders helps you tailor messaging, product positioning and engagement so they align with housebuilders’ priorities, processes and decision-making, improving relevance and business impact.

How long is the guide?
The guide is a practical, focused resource designed to be easy to use, with a ready-to-apply persona template included.

How do I get this guide?
You can download it by adding it to your cart on the website, or request an invoice by emailing sarah@misca-advisors.com with your billing details.