Understanding the Large UK Housebuilder – Developing Construction Personas

£150

Introducing the Large UK Housebuilder and how to develop a persona for your construction marketing strategy.

(No shipping – eCopy)

Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Large UK Housebuilder. It also provides a comprehensive introduction to the residential construction sector looking at:

  • The Residential Sector
  • Statistics – type of build completions
  • Statistics – home ownership
  • Statistics – forms of home ownership
  • Housebuilder by Type
  • Housing Demand over Time
  • Housing Output over Time
  • Planning Approvals over Time
  • Housing Completions over Time
  • New Home Registrations
  • How Many New Homes?
  • Market Influences
  • Factors Affecting Housing Supply
  • Government Influences
  • Sustainability in Construction
  • Government Housing Policy
  • Professional Membership
  • Communicating with Housebuilders
  • Design Tools – Use of BIM
  • Top UK Housebuilders
  • The Large Housebuilder
  • Housebuilder Roles
  • Housebuilder – Decision Makers
  • Housebuilder – Influencers
  • Traditional Supply Chain
  • National Agreement
  • Housebuilder Drivers
  • Business Challenges

The document concludes with guidance on how to develop your own Housebuilder persona, with a persona template for you to complete.

This guide provides 65 pages of content detailing the residential sector and the Large UK Housebuilder, looking at who they are and what their challenges are. Providing an introduction to the Large UK Housebuilder and how to create a customer persona.

(Originally Published June 2018, Updated December 2022)

 

  • Summary
  • The Residential Sector
  • Statistics – type of new build completions
  • Statistics – home ownership
  • Statistics – forms of home ownership
  • Housebuilder by Type
  • Housing Demand over Time
  • Housing Output over Time
  • Planning Approvals over Time
  • Housing Completions over Time
  • New Home Registrations
  • How Many New Homes?
  • Market Influences
  • Factors Affecting Housing Supply
  • Government Influences
  • Government Housing Policy
  • Professional Membership
  • Communicating with Housebuilders
  • Design Tools
  • Top UK Housebuilders
  • The Large Housebuilder
  • Housebuilder Roles
  • Housebuilder – Decision Makers
  • Housebuilder – Influencers
  • Traditional Supply Chain
  • National Agreement
  • Housebuilder Drivers
  • Business Challenges
  • Developing your Housebuilder persona
  • Creating your persona
  • Negative personas

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