Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Quantity Surveyor looking at:

• The QS within the Project Team
• The role of the Quantity Surveyor
• What does a QS do?
• Quantity Surveyor – The job
• Intervention of the QS in the project
• Qualifications
• Quantity Surveyor – Skills
• Quantity Surveyor Roles
• The QS – Decision Makers
• Influencers
• Top QS Practices
• QS Statistics
• Professional Membership
• CPD
• Communicating with Quantity Surveyors
• Design Tools
• QS Drivers
• QS Business Challenges
• QS Cost Challenges
• Legislation/Regulation Challenges

The document concludes with guidance on how to develop your own Quantity Surveyor persona, with a persona template for you to complete.

This guide provides 40 pages of content detailing the Quantity Surveyor, looking at who they are and what their challenges are. Providing an introduction to the Quantity Surveyor specifier and how to create a customer persona.

(Originally Published June 2017, Updated January 2020)

• Summary
• The QS within the Project Team
• The Quantity Surveyor
• What does a QS do?
• Quantity Surveyor – The job
• Intervention of the QS in the project
• Qualifications
• Quantity Surveyor – Skills
• QS Roles
• Decision Makers
• Where the QS Influences
• Top QS Practices
• QS Statistics
• Professional Membership
• RICS Publications
• CPD
• Communicating with Quantity Surveyors
• Design Tools
• QS Drivers
• Business Challenges
• Cost Challenges
• Legislation/Regulation Challenges
• Developing your Quantity Surveyor persona
• Negative personas