Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Quantity Surveyor looking at:

• The QS within the Project Team
• The role of the Quantity Surveyor
• What does a QS do?
• Quantity Surveyor – The job
• Intervention of the QS in the project
• Qualifications
• Quantity Surveyor – Skills
• Quantity Surveyor Roles
• The QS – Decision Makers
• Influencers
• Top QS Practices
• QS Statistics
• Professional Membership
• CPD
• Communicating with Quantity Surveyors
• Design Tools
• QS Drivers
• QS Business Challenges
• QS Cost Challenges
• Legislation/Regulation Challenges

The document concludes with guidance on how to develop your own Quantity Surveyor persona, with a persona template for you to complete.

This guide provides 40 pages of content detailing the Quantity Surveyor, looking at who they are and what their challenges are. Providing an introduction to the Quantity Surveyor specifier and how to create a customer persona.

(Originally Published June 2017, Updated January 2020)

• Summary
• The QS within the Project Team
• The Quantity Surveyor
• What does a QS do?
• Quantity Surveyor – The job
• Intervention of the QS in the project
• Qualifications
• Quantity Surveyor – Skills
• QS Roles
• Decision Makers
• Where the QS Influences
• Top QS Practices
• QS Statistics
• Professional Membership
• RICS Publications
• CPD
• Communicating with Quantity Surveyors
• Design Tools
• QS Drivers
• Business Challenges
• Cost Challenges
• Legislation/Regulation Challenges
• Developing your Quantity Surveyor persona
• Negative personas

What is the Understanding the Quantity Surveyor guide?
This is a downloadable guide that explains how to research and build a quantity surveyor persona to support more effective sales, marketing and specification strategies in construction markets.

Who is this guide for?
It is intended for manufacturers, suppliers, marketers, business development teams and consultants who want deeper insight into how quantity surveyors prioritise, make decisions and influence project outcomes.

What does the guide cover?
The guide explores:

• The role and responsibilities of quantity surveyors

• How they influence cost planning, procurement and specification

• Common challenges and priorities

• How they evaluate products and solutions

• How to build a quantity surveyor persona

• A practical persona template you can use

Why is it useful to develop a quantity surveyor persona?
Understanding quantity surveyors helps you tailor messaging, technical information and engagement strategies so they align with their goals, responsibilities and decision-making processes.

How long is the guide?
This guide is a practical, focused resource with a ready-to-use persona template that can be applied directly in your business.

How do I get this guide?
You can download it by adding it to your cart on the website, or request an invoice by emailing sarah@misca-advisors.com with your billing details.