Social Media: An Essential Tool for B2B Marketing In the ever-evolving world of digital marketing, social media has cemented its status not just as a medium for personal connections, but as an indispensable tool for business-to-business (B2B) engagement. Its effectiveness is in bridging the chasm […]
Construction Market Overview: September 2023 A monthly round up of key Construction Market Data and Forecasts including statistics from industry commentators and influencers. Construction activity shows marginal growth for August, as housing activity points to a summer of decline The ONS have published their construction […]
Construction Media Index 2023 The Construction Media Index is a set of comprehensive and impartial research reports detailing the communication channels available for engaging with the UK construction sector. Traditional and digital media readership is reviewed, as well as use of: blogs, vlogs, social networks, […]
CPDs Do’s and Dont’s Delivering CPD seminars is a great way to engage with construction decisionmakers such as architects and engineers. If done right, it allows you to build new relationships, start a dialogue and discuss product specifications. Here are 10 Do’s and Don’ts when […]
Creating Compelling Content ‘Content is King’ is a saying which has been around for many years, and it is quite correct. But content has progressed from being just the written word to so much more. So its important to select not only the subject, but […]
Engaging with Specifiers using social media One of the most effective channels for engaging with specifiers is social media. Our research in the Construction Media Index has found that 85% of architects read industry publications, with only 5% of these regularly following up an advertisement. […]
What Specifiers Want – a guide for the Building Product Manufacturer In their 2023 report What Specifiers Want NBS have provided a useful quantitative confirmation of many qualitative issues that product manufacturers and those, like Competitive Advantage who observe and comment on the specification process, […]
Independent Review – UK Construction Market Handbook UK Construction Market Handbook A guide to opportunities in the UK construction market It will come as no surprise, to those with even a modicum of export experience, that many international businesses, not just those in construction, have […]
Measuring Market Share and Demand For many construction product manufacturers the quarterly forecasts from organisations such as the Construction Products Association and our partner Hewes & Associates are a key indicator of how the market is moving and the impact it could have on their […]
Improve your training and development In today’s increasingly competitive environment, to effectively engage with architects and engineers, sales and marketing staff working for product manufacturers must update their skills, here’s why: Construction is a complex industry and many people new to the industry have trouble […]