Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Architect, looking at:

• The role of the Architect
• The Architect Practice
• Architect decision makers
• Architect influencers
• Architect statistics
• Communicating with Architects
• Design tools
• Architect drivers
• Design challenges
• Business challenges

The document concludes with guidance on how to develop your own Architect persona, with a persona template for you to complete.

This guide provides 46 pages of content detailing the Architect, looking at who they are and what their challenges are. Providing an introduction to the Architect and how to create a customer persona.

(Originally Published March 2017, Updated July 2022)

• Summary
• Architect within the Decision Making Process
• The Architect
• The Architect – Education
• Professional Membership
• When is Architect’s Input Required
• The Architect Practice
• The Architect – Decision Makers
• The Architect – Influencers
• The Architect in the Supply Chain
• The Architect within the Project Team
• Architect Statistics
• Personality
• Communicating with Architects
• Design Tools
• Architect Drivers
• Design Challenges
• Business Challenges
• Influential Industry Personalities
• Develop your Architect Persona
• Negative Persona

What is the Understanding the Architect guide?
This is a downloadable guide that explains how to research and build an architect persona to inform your sales, marketing and specification strategies in construction and built environment markets.

Who is this guide for?
It is designed for manufacturers, suppliers, marketers, business development teams and consultants who want deeper insight into how architects think, prioritise and make decisions about products and solutions.

What does the guide cover?
The guide explores:

• The role and responsibilities of architects

• How architects influence design and product specification

• Key decision drivers and challenges they face

• How architects evaluate products and solutions

• How to build an architect persona

• A practical persona template you can apply in your strategy

Why is it useful to develop an architect persona?
Understanding architects helps you tailor your messaging, technical content and engagement strategies so they align with architects’ goals, workflows and decision-making, improving relevance and commercial outcomes.

How long is the guide?
The guide is a practical, focused resource with a ready-to-use persona template that you can apply directly in your business.

How do I get this guide?
You can download it by adding it to your cart on the website, or request an invoice by emailing sarah@misca-advisors.com with your billing details.