Understanding the Interior Designer – Developing Construction Personas

£150

Introducing the Interior Designer and how to develop a persona for your construction marketing strategy.

(No shipping – eCopy)

Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the interior designer, looking at:

  • The role of the Interior Designer
  • History of Interior Design
  • Interior Designer Roles
  • Interior Designer – Decision Makers
  • Interior Designer – Influencers
  • Interior Designer Statistics
  • Professional Membership
  • Continuing Professional Development (CPD)
  • Design Tools – BIM
  • Interior Designer Drivers
  • Design Challenges
  • Legislation/Regulation Challenges
  • Business Challenges

The document concludes with guidance on how to develop your own Interior Designer persona, with a persona template for you to complete.

This guide provides 34 pages of content detailing the interior designer, looking at who they are and what their challenges are. Providing an introduction to the interior designer specifier and how to create a customer persona.

(Originally published May 2017, Updated February 2021)

  • The Interior Designer Within the Project Team
  • The role of the Interior Designer
  • History of Interior Design
  • Interior Designer Roles
  • Interior Design – Decision Makers
  • Interior Designer – Influencers
  • Interior Designer Statistics
  • Professional Membership
  • Continuing Professional Development (CPD)
  • Design Tools – BIM
  • Interior Design Drivers
  • Design Challenges
  • Legislation/Regulation Challenges
  • Business Challenges
  • Developing your interior designer persona
  • The Role of a Persona
  • Who are your buyers?
  • Challenges and Goals
  • What drives their decision making?
  • Communication channels and sales tools
  • SEO
  • Creating your persona
  • What you can do?
  • Negative personas

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