Developing an Effective Construction Marketing Strategy When it comes to the construction sector, having a strong construction marketing strategy is essential for success. Whether you are a product manufacturer, a specialist consultant, or a contractor, the way you position your brand and communicate your expertise […]
If your building product has the lowest cost in the market, allowing you to win work by undercutting the competition, then you might feel you don’t need a construction specification strategy. Your focus may simply be to get your product into as many builders’ merchants […]
Getting Help to Meet Your Marketing Targets in 2025 As we move through 2025, marketing managers in the UK construction product sector face growing pressures to meet ambitious targets. With shifting regulations, sustainability expectations, and digital transformation shaping the industry, Construction Market Research has become more […]
A Checklist for Delivering Effective Construction CPD in 2025 In 2025, Continuing Professional Development (CPD) in the construction industry must align with evolving trends, technological advancements, and increasing regulatory and sustainability requirements. Third-party accreditation bodies set out clear expectations for CPD, ensuring it is educational, […]
The Increasing Importance of Continuing Professional Development (CPD) for Architects Construction CPD as a marketing tool For many construction product manufacturers, developing and delivering high-quality construction CPD is key to their marketing strategy to promote products and foster relationships with specifiers. Well-designed CPD programmes help […]
How to Write Construction CPD that Drives Specification In the competitive construction industry, Continuing Professional Development (CPD) seminars provide a powerful way for manufacturers to showcase their expertise, introduce their products, and build valuable relationships with specifiers. When done right, CPD goes beyond being just […]
Getting your CPD subject right – A key to success In real estate, the attractiveness of a property from the street, known as ‘kerb appeal,’ is key to drawing in potential buyers. Similarly, in the realm of Construction CPD, the title of a seminar holds […]
CPDs Do’s and Dont’s Delivering CPD seminars is a great way to engage with construction decisionmakers such as architects and engineers. If done right, it allows you to build new relationships, start a dialogue and discuss product specifications. Here are 10 Do’s and Don’ts when […]
Improve your training and development In today’s increasingly competitive environment, to effectively engage with architects and engineers, sales and marketing staff working for product manufacturers must update their skills, here’s why: Construction is a complex industry and many people new to the industry have trouble […]