Developing an effective specification strategy When developing an effective specification strategy for your construction product it is important to create demand, to reduce the importance of price and transfer influence away from the supply chain to the manufacturer. In the first instance, it is important […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the second in the series looking at the different players in the industry. The aim […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the fourth in the series looking at the different players in the industry. The aim […]
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the fifth in the series looking at the different players in the industry. The aim […]
When preparing your marketing strategy for construction products, technical literature is often included. In construction markets, the phrase technical literature encompasses a range of documents: building product brochures or catalogues, price lists, specification documents, installation guides for example. And although each can have a slightly […]
Selling to construction specifiers is about creating awareness of the benefits of your building product. Developing a construction specification strategy is a whole company activity, requiring technical input and involving the whole supply chain, not just the sales or marketing team. The approach is crucial […]
Which are the best methods for communicating with Architects and Engineers? Will Architects and Engineers specify my products and if so, how? What is the influence of BIM on product specification? How great is the impact of sustainability on product specification? How do my building […]
There are a number of tools at the disposal of the construction marketer, with some marketing tools relatively unique to construction. In this article we explore how the construction marketer can develop their strategy, using a range of tools, to influence building product selection. In […]
In marketing we are all aware of the importance of brand in building recognition and loyalty. But how does this translate when applied to the construction supply chain? Competitive Advantage has conducted numerous research projects for construction clients that included a measure of brand recall. […]
For those companies that specification sell, engaging with the architect is key. A very effective means of getting a foot in the door of a practice is the CPD seminar, a technical presentation explaining an element of the design process. As well as informing the audience, […]