CPD is an effective means of engaging with architects, but with over 500 companies offering CPD to architects, who have limited time, securing a booking is increasingly competitive. Therefore manufacturers need to have a strong offering; with this in mind, Competitive Advantage Consultancy conducted research, […]
From the building product manufacturer’s perspective, there are a whole series of benefits to be gained from offering CPD. Yet it is important to get the delivery right. Architects and Engineers do not want to be sold to. Construction specifiers are looking for informative CPD […]
The construction industry has complex interrelationships between buyers and decision makers which are becoming increasingly complicated, as the market faces new demands and pressures presented by the Modernise or Die report, Hackitt Review and the Carillion Collapse, with Brexit also playing its part. Monitoring changes […]
When planning a piece of construction market research there is much to consider, such as your objectives, target market, and research methodology. But possibly the most important factor is the nature of the research company you choose to work with. The construction industry has a […]
Understanding your customers is essential to good business. In this blog we explore how to position your company, and your team as the Trusted Advisor to the construction specifier. We also take a look at what sales and marketing tools to use, when supporting the […]
The construction sector represents a unique challenge for the marketer. The sector’s Decision Making Unit (DMU) is far more complex than many business-to-business markets. This is because the team responsible for designing, selecting, purchasing and installing products is usually created for a single project, employed […]
Forecasting construction markets is not an exact science. The construction projects in the pipeline, the key industry drivers and the wider economic environment are known but there is a degree of uncertainty. This has certainly been demonstrated recently with Brexit. In this blog we take […]
The unfortunate events of the Grenfell Tower fire of 14th June 2017 and the interim review by Dame Judith Hackitt that followed, highlight what many in the industry already know – that there is often widespread deviation between what is designed and what is built. For manufacturers this […]
Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked how they source information. This guest blog, by Mike Rigby of MRA marketing, presents […]
Recent research, The Construction Media Index, provides valuable insight into the communication channels used by construction decision makers. As part of this Architects, Contractors, Housebuilders, Offsite Manufactures and Builders Merchants were asked about the events they attend. This guest blog, by Paul Fryer, presents some […]