As a construction product manufacturer it is often hard to know where to start when trying to market your product, or offers such as CPD, to specifiers. It has always been a challenge how best to reach, inform and influence specifiers, engineers, contractors, housebuilders and […]
This blog provides a brief introduction to some of the key decision makers and influencers in the construction team. Looking at what challenges are of importance to them. Providing guidance on what drives product specification, by looking at how each individual specifier is influenced by […]
Well written specification documents are a very important tool in the sales and marketing of construction products. Developing standard specification clauses provides a means of saving the specifier time, enabling easy inclusion and ensuring that a construction product is correctly described as the manufacturer’s original […]
Traditionally the construction industry has been slow to change, yet recently a series of initiatives are influencing the way construction design decisions are made. Initiatives that are pushing for changes in construction methods and innovation in the construction supply chain. These changes will influence the construction […]
Traditionally, product innovation in the construction sector has been driven by changes in regulations, requiring manufacturers to add new performance characteristics to their products. Today we are at a critical point requiring significant changes in behaviour, driven by reducing skills availability, increasing costs, greater focus […]
A year has passed since the government BIM level 2 mandate came into force and the UK is seeing world leading development being done in the area of BIM. Yet since the level 2 Mandate, Brexit fears have exacerbated the skills gap faced by the […]
For the construction product manufacturer marketing to architects is a key business strategy; creating awareness of products so that they’ll be included in designs, thereby creating ‘demand pull’ through the supply chain, and eventually sales. The architect is one of the most important members of […]
The construction of a building involves many people: Architects; Designers; Engineers; Contractors; Sub-Contractors all working together to meet the needs of the Client. The Client is at the head of the procurement chain; ultimately the Client decides what is to be constructed, where, when and […]
In construction a contract acts as a binding agreement between the party commissioning the building project and the party responsible for carrying out the construction work. In this blog we take a look at the role of the Main Contractor in the Project Team and their […]
To influence the specification of your construction product, it is necessary to understand the dynamics of the construction decision making unit (DMU). Today, it is very rare that a single person will have full control of the decision to purchase, and many have the influence […]