Professionals find time for publications In this article Richard Tomlin of RIBA Journal comments on some of the findings from the Construction Media Index 2022 on readership of digital and hard copy publications by construction decision makers. The last CMI was published in 2019. Since […]
MRA are sponsors of the Construction Media Index 2022. In this article Mike Rigby comments on some of the findings from the report on how construction decision makers prefer to engage with building product manufacturers and suppliers. Say goodbye to your traditional sales team Triggered […]
Ridgemount are sponsors of the Construction Media Index 2022. In this article Kate Sugarman comments on some of the findings from the report on use of social media by construction decision makers. Why social media works The social media landscape is changing all the […]
Insynth are sponsors of the Construction Media Index 2022. In this article Leigh Simpson comments on some of the findings from the report on construction decision makers’ use of online sources of information and influence. It’s 2022, we’re post-pandemic, the worst of the COVID […]
In this article Julie Croasdale comments on some of the findings from the Construction Media Index 2022 on the sources of technical information that construction decision makers use. Product information drives the idea generation and product selection processes that decision makers undertake to specify […]
The seventh edition of the Construction Media Index has been released. This is a survey of construction professionals which Competitive Advantage have been conducting bi-annually since 2008. It started as a measure of how decision makers were moving from traditional hard copy publications to what […]
Trust is a factor in marketing and sales of construction products which has always been important, with the focus and awareness of specifiers on this subject increasing in the last few years. There are two key areas that building product manufacturers need to get right […]
The use of offsite manufacture for construction in the UK continues to grow. Our latest analysis, based on live projects in Barbour ABI, shows that in 2022 live projects using some form of offsite element were worth in excess of £28.6 billion, compared to just […]
As a consultant and trainer, one of the questions I am most asked is, “What should my marketing spend be?” Back in the last decade Competitive Advantage ran a survey, in conjunction with CIMCIG, to answer this question. So, with probably 10 years since the […]
