My Courses

It’s been a challenging few years, with a constant stream of new and unique issues to overcome; Home working for both your team and industry decision makers require new forms of engagement How to forecast in a market which has shown strong demand but constrained supply and uncertain client confidence The growth of digitisation requiring…

Maximising the Benefit from Construction Market Research – Webinar Market research is key to making informed business decisions. Insights into market size, competition, market need, and consumer behaviour can be leveraged to shape strategies and marketing and sales activities. Without these you are assuming that previous sales and marketing strategies will work again and in…

How to Choose the Construction Market Research Provider That’s Right for You You need fact-based evidence to inform your construction specification strategy and to not base those construction sales and marketing decisions on assumptions. You know you want to research construction markets and you’ve got buy-in from the board and colleagues. How are you going…

In April 2022 the seventh edition of the Construction Media Index was released. This is a survey of construction professionals which Competitive Advantage have been conducting bi-annually since 2008. It started as a measure of how decision makers were moving from traditional hard copy publications to what was then the ‘new’ digital communications. This year’s…

In this article Margaret Fitzsimons of the EDA comments on some of the findings from the Construction Media Index 2022 on the provision of technical information by manufacturers and distributors to electricians. In a well-regulated sector where technical products are being marketed and sold to highly qualified trades people, accurate and reliable product data is…

Professionals find time for publications In this article Richard Tomlin of RIBA Journal comments on some of the findings from the Construction Media Index 2022 on readership of digital and hard copy publications by construction decision makers. The last CMI was published in 2019. Since then we have been through ‘unprecedented times’ and become familiar…

MRA are sponsors of the Construction Media Index 2022. In this article Mike Rigby comments on some of the findings from the report on how construction decision makers prefer to engage with building product manufacturers and suppliers. Say goodbye to your traditional sales team Triggered by the Grenfell fire, and later by Covid, supplier engagement…

Ridgemount are sponsors of the Construction Media Index 2022. In this article Kate Sugarman comments on some of the findings from the report on use of social media by construction decision makers.   Why social media works The social media landscape is changing all the time: algorithms develop, new restrictions emerge, consumer habits change. What…

Insynth are sponsors of the Construction Media Index 2022. In this article Leigh Simpson comments on some of the findings from the report on construction decision makers’ use of online sources of information and influence.   It’s 2022, we’re post-pandemic, the worst of the COVID crisis is behind us; can we get back to normal?…

CIB are sponsors of the Construction Media Index 2022. In this article Catherine Caplis comments on some of the findings from the report on levels of trust construction decision makers have in the different media. New media has undoubtedly opened up a wealth of opportunity for marketers, in our quest for measurability but there is…