Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Civil Engineer looking at:

• The Engineer within the Project Team
• The Engineer
• History of the Civil Engineer
• The Civil Engineer
• The Civil Engineer – Role
• The Civil Engineer – Skills
• Qualifications
• Engineer Roles
• The Civil Engineer – Decision Makers
• The Civil Engineer – Influencers
• Civil Engineer Statistics
• Offsite Manufacture
• Professional Membership
• Design Tools
• Civil Engineer Drivers
• Civil Engineer Challenges

The document concludes with guidance on how to develop your own Civil Engineer persona, with a persona template for you to complete.

This guide provides 34 pages of content detailing the Civil Engineer , looking at who they are and what their challenges are. Providing an introduction to the Civil Engineer specifier and how to create a customer persona.

(Originally Published October 2017, Updated March 2021)

• Summary
• The Civil Engineer within the Project Team
• The Engineer
• History of the Civil Engineer
• The Civil Engineer
• The Civil Engineer – Role
• The Civil Engineer – Skills
• Qualifications
• Civil Engineer Roles
• Civil Engineer – Decision makers
• Civil Engineer – Influencers
• Civil Engineer Statistics
• Offsite Manufacture
• Professional Membership
• Design Tools
• Civil Engineer Drivers
• Civil Engineer Challenges
• The Role of a Persona
• Who are your buyers?
• Challenges and Goals
• Understanding what drives their decision making
• Communication channels and sales tools
• SEO
• Creating your persona
• What you can do
• Negative personas

What is the Understanding the Civil Engineer guide?
This is a downloadable guide designed to help you research and build a civil engineer persona to support sales, marketing and specification strategies in construction and infrastructure markets.

Who is this guide for?
It is intended for manufacturers, suppliers, marketers, business development teams and consultants who want insight into how civil engineers think, prioritise projects and make decisions about products and services.

What does the guide cover?
The guide explores:

• The role and responsibilities of civil engineers

• How civil engineers influence project planning and specification

• Key decision drivers and common challenges

• How civil engineers evaluate products and solutions

• How to build a civil engineer persona

• A practical persona template you can apply in your strategy

Why is it useful to develop a civil engineer persona?
Understanding civil engineers helps you tailor messaging, technical information and engagement so it aligns with their goals, workflows and decision-making, improving relevance and commercial outcomes.

How long is the guide?
The guide is a practical, focused resource with a ready-to-use persona template that you can apply directly in your business.

How do I get this guide?
You can download it by adding it to your cart on the website, or request an invoice by emailing sarah@misca-advisors.com with your billing details.