Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the interior designer, looking at:

• The role of the Interior Designer
• History of Interior Design
• Interior Designer Roles
• Interior Designer – Decision Makers
• Interior Designer – Influencers
• Interior Designer Statistics
• Professional Membership
• Continuing Professional Development (CPD)
• Design Tools – BIM
• Interior Designer Drivers
• Design Challenges
• Legislation/Regulation Challenges
• Business Challenges

The document concludes with guidance on how to develop your own Interior Designer persona, with a persona template for you to complete.

This guide provides 34 pages of content detailing the interior designer, looking at who they are and what their challenges are. Providing an introduction to the interior designer specifier and how to create a customer persona.

(Originally published May 2017, Updated February 2021)

• The Interior Designer Within the Project Team
• The role of the Interior Designer
• History of Interior Design
• Interior Designer Roles
• Interior Design – Decision Makers
• Interior Designer – Influencers
• Interior Designer Statistics
• Professional Membership
• Continuing Professional Development (CPD)
• Design Tools – BIM
• Interior Design Drivers
• Design Challenges
• Legislation/Regulation Challenges
• Business Challenges
• Developing your interior designer persona
• The Role of a Persona
• Who are your buyers?
• Challenges and Goals
• What drives their decision making?
• Communication channels and sales tools
• SEO
• Creating your persona
• What you can do?
• Negative personas

What is the Understanding the Interior Designer guide?
This is a downloadable guide that explains how to research and build a detailed interior designer persona to improve your sales and marketing strategy in construction-related markets.

Who is this guide for?
It is intended for manufacturers, suppliers, marketers, business development teams and consultants who want to better understand interior designers’ behaviour, goals and decision-making.

What does the guide cover?
The guide explores:

• Who interior designers are and what they do

• Interior designer roles and workflows

• Decision makers and influencers in design projects

• Common challenges and priorities

• How to develop an interior designer persona

• A persona template to apply in your business strategy

Why is it useful to develop an interior designer persona?
Understanding interior designers helps you tailor your messaging, product positioning and sales approach so it aligns with their goals, challenges and workflows, improving engagement and commercial results.

How long is the guide?
The guide is a practical, focused resource designed to be actionable and easy to use with a template you can apply directly.

How do I get this guide?
You can download it by adding it to your cart on the website, or request an invoice by emailing sarah@misca-advisors.com with your billing details.