Maximising the Benefit from Construction Market Research – Webinar Market research is key to making informed business decisions. Insights into market size, competition, market need, and consumer behaviour can be leveraged to shape strategies and marketing and sales activities. Without these you are assuming that […]
How to Choose the Construction Market Research Provider That’s Right for You You need fact-based evidence to inform your construction specification strategy and to not base those construction sales and marketing decisions on assumptions. You know you want to research construction markets and you’ve got […]
In April 2022 the seventh edition of the Construction Media Index was released. This is a survey of construction professionals which Competitive Advantage have been conducting bi-annually since 2008. It started as a measure of how decision makers were moving from traditional hard copy publications […]
In this article Margaret Fitzsimons of the EDA comments on some of the findings from the Construction Media Index 2022 on the provision of technical information by manufacturers and distributors to electricians. In a well-regulated sector where technical products are being marketed and sold to […]
Professionals find time for publications In this article Richard Tomlin of RIBA Journal comments on some of the findings from the Construction Media Index 2022 on readership of digital and hard copy publications by construction decision makers. The last CMI was published in 2019. Since […]
MRA are sponsors of the Construction Media Index 2022. In this article Mike Rigby comments on some of the findings from the report on how construction decision makers prefer to engage with building product manufacturers and suppliers. Say goodbye to your traditional sales team Triggered […]
Ridgemount are sponsors of the Construction Media Index 2022. In this article Kate Sugarman comments on some of the findings from the report on use of social media by construction decision makers. Why social media works The social media landscape is changing all the […]
Insynth are sponsors of the Construction Media Index 2022. In this article Leigh Simpson comments on some of the findings from the report on construction decision makers’ use of online sources of information and influence. It’s 2022, we’re post-pandemic, the worst of the COVID […]
In this article Julie Croasdale comments on some of the findings from the Construction Media Index 2022 on the sources of technical information that construction decision makers use. Product information drives the idea generation and product selection processes that decision makers undertake to specify […]
