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Understanding the Different Players in the Industry – Structural Engineers
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the third in the series looking at the different players in the industry. The aim of this series is to provide a clearer view of…
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Preparing Marketing Strategy for Construction Markets
Preparing Marketing Strategy for Construction Markets Engaging with construction specifiers and influencing specification is a constant challenge for the construction product manufacturer. This slideshare looks at the effective steps to take when putting in place a specification strategy. #Specstrategy. It concludes with a number of tools that are available to the construction marketer. Preparing marketing…
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Updating a CPD Seminar
The Client: Catnic is the leading UK manufacturer of steel construction products for the residential sector. The company brought the original steel lintel to the construction industry in 1969 and their brand is almost a generic term for lintels in the construction industry. The Project: Catnic have been supporting architects and providing lintel design advice…
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Understanding Key Decision Makers
The Client: Promat is a market leader in the manufacture and innovation of passive fire protection materials, offering an extensive range of fire resistant boards. Promat DURASTEEL® systems combine lightness, strength, impact, blast resistance and durability with exceptional fire resistance. These systems remain unaffected by firefighters’ hoses, leaving them capable of performing their original function…
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Market Feedback and Evaluation
The Client: Eurocell are experts in designing and manufacturing PVC-U windows, doors, conservatories and roofline products. They are the UK’s leading manufacturer and distributor of UPVC building products. Accredited for quality assurance. The Project: Eurocell wanted to assess the market positioning of Eurocell brands against the competitor brand, identifying perceived differences. The Objectives: This research…
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Enhancing CPD Presentation Material to Optimise Leads
The Client: Knauf is a leading international manufacturer of building materials producing a full range of products and systems for walls, floors, ceilings and exteriors. Knauf Aquapanel Exterior – the ideal render carrier board – is the perfect substrate for directly applied render finishes and can be used for exterior walls in ventilated systems, exterior ceilings…
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Developing a Specification Sales Approach
The Client: Founded in 1905 Robroy Industries are the pioneers of PVC- coated rigid conduit, non-metallic electrical enclosures, and fibre reinforced plastic internal protective lining systems for oilfield tubulars – they are market leaders for these products in the USA where they are based. The Challenge: Although Robroy’s PVC- coated rigid conduit product is a high performance…
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Market Analysis and Benchmarking to Determine Opportunity
The Client: Fixfast design, manufacture and supply fasteners and components for the walls and roofs of industrial, commercial and larger residential buildings. Fixfast’s collaborative approach and desire to help create successful buildings means that they have become well respected in the marketplace. The Project: Fixfast approached Competitive Advantage as they wanted a better understanding of…
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Understanding Dry-Lining/Partitioning Needs in the Education Sector
The Client: Fermacell gypsum fibreboard has become a popular choice across Europe for high-performance dry lining projects. Combining the strength of block work with the flexibility of dry lining, the acoustic, fire, moisture, impact and load hanging performance place Fermacell in a category of its own. The Project: Inspired by Competitve Advantages’ report into construction activity…
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Understanding your Construction Customer
The Client: Eque2 is a market-leading supplier of business management software to the construction and contracting industries, with more than 1,300 customers spanning small to enterprise sized organisations. Eque2’s integrated technology and software systems provide their customers with knowledge and focus, making it easy for them to control their business management processes. The Project: Eque2…
- sarah@misca-advisors.com
- 020 4583 8326
