• Understanding Key Decision Makers

    Understanding Key Decision Makers

    The Client: Promat is a market leader in the manufacture and innovation of passive fire protection materials, offering an extensive range of fire resistant boards. Promat DURASTEEL® systems combine lightness, strength, impact, blast resistance and durability with exceptional fire resistance. These systems remain unaffected by […]

  • Market Feedback and Evaluation

    Market Feedback and Evaluation

    The Client: Eurocell are experts in designing and manufacturing PVC-U windows, doors, conservatories and roofline products. They are the UK’s leading manufacturer and distributor of UPVC building products. Accredited for quality assurance. The Project: Eurocell wanted to assess the market positioning of Eurocell brands against […]

  • Enhancing CPD Presentation Material to Optimise Leads

    Enhancing CPD Presentation Material to Optimise Leads

    The Client: Knauf is a leading international manufacturer of building materials producing a full range of products and systems for walls, floors, ceilings and exteriors. Knauf Aquapanel Exterior – the ideal render carrier board – is the perfect substrate for directly applied render finishes and can […]

  • Developing a Specification Sales Approach

    Developing a Specification Sales Approach

    The Client: Founded in 1905 Robroy Industries are the pioneers of PVC- coated rigid conduit, non-metallic electrical enclosures, and fibre reinforced plastic internal protective lining systems for oilfield tubulars – they are market leaders for these products in the USA where they are based. The Challenge: Although […]

  • Market Analysis and Benchmarking to Determine Opportunity

    Market Analysis and Benchmarking to Determine Opportunity

    The Client: Fixfast design, manufacture and supply fasteners and components for the walls and roofs of industrial, commercial and larger residential buildings. Fixfast’s collaborative approach and desire to help create successful buildings means that they have become well respected in the marketplace. The Project: Fixfast […]

  • Understanding Dry-Lining/Partitioning Needs in the Education Sector

    Understanding Dry-Lining/Partitioning Needs in the Education Sector

    The Client: Fermacell gypsum fibreboard has become a popular choice across Europe for high-performance dry lining projects. Combining the strength of block work with the flexibility of dry lining, the acoustic, fire, moisture, impact and load hanging performance place Fermacell in a category of its […]

  • Understanding your Construction Customer

    Understanding your Construction Customer

    The Client: Eque2 is a market-leading supplier of business management software to the construction and contracting industries, with more than 1,300 customers spanning small to enterprise sized organisations. Eque2’s integrated technology and software systems provide their customers with knowledge and focus, making it easy for […]

  • Using Research to Inform Specifier Communication Strategies

    Using Research to Inform Specifier Communication Strategies

    The Client: Hadley Group is the UK’s largest independent manufacturer of cold rolled metal profiles, with a global reach spanning 5 continents. They provide a complete package, from design to custom structural steel framing systems, including purlin and side rail systems. The Project: The Hadley […]

  • Our Research Informs Prysmian’s Strategic Campaign, Which Scoops Top Award at the Construction Marketing Awards

    Our Research Informs Prysmian’s Strategic Campaign, Which Scoops Top Award at the Construction Marketing Awards

    The Client: Prysmian Group is the largest manufacturer of electrical and communications cable in the world. The Group offers the widest possible range of products and services, operating in the businesses of underground and submarine cables, systems for power transmission and distribution and special cables […]

  • Using Research to Understand how Best to Communicate with Specifiers

    Using Research to Understand how Best to Communicate with Specifiers

      The Client: An international manufacturer and market leader of premium and high-performance building products and systems. The Project: In today’s world of changing communications and time-scarce decision makers, our client recognised that the traditional sales methods, used for many decades, may no longer be […]