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Using Research to Inform Specifier Communication Strategies
The Client: Hadley Group is the UK’s largest independent manufacturer of cold rolled metal profiles, with a global reach spanning 5 continents. They provide a complete package, from design to custom structural steel framing systems, including purlin and side rail systems. The Project: The Hadley Group wished to inform their communications strategy. To achieve this…
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Our Research Informs Prysmian’s Strategic Campaign, Which Scoops Top Award at the Construction Marketing Awards
The Client: Prysmian Group is the largest manufacturer of electrical and communications cable in the world. The Group offers the widest possible range of products and services, operating in the businesses of underground and submarine cables, systems for power transmission and distribution and special cables for different industries, including medium and low voltage cables for…
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Using Research to Understand how Best to Communicate with Specifiers
The Client: An international manufacturer and market leader of premium and high-performance building products and systems. The Project: In today’s world of changing communications and time-scarce decision makers, our client recognised that the traditional sales methods, used for many decades, may no longer be appropriate. They wanted to conduct research into how best to…
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3 Simple Actions Towards Effective Construction Marketing
The construction industry is a complex one with many factors influencing decision making. Whatever your role you need to be familiar with these and their implications if you are to be effective in construction marketing. Here are 3 actions you can take to understand construction markets. Know how the industry works To understand why…
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Review of Product Usage in the UK New Build Housing Market
The Client: Baxi creates high efficiency heating and hot water system solutions. It is committed to innovation, technology and excellence. The Project: Baxi wished to have a greater understanding of the use of hot water systems in the UK new build housing market. It engaged Competitive Advantage to complete this project on its behalf. The…
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Identifying how to Deliver a Sustainable Future
The Client: The Electrical Contractors’ Association (ECA) is the UK’s leading trade association representing the interests of contractors who design, install, inspect, test and maintain electrical and electronic equipment and services.The NICEIC offer leading certification services, Building Regulations Schemes, products and support to electrical contractors and many other trades within the construction industry. The Project: 2021 Vision is a…
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Benchmarking Brand
The Client: H+H has over 60 years’ experience in the manufacture and sale of aircrete products including the well-known brand “Celcon Blocks”. Celcon Blocks are the most commonly used aircrete block in the H+H range, today H+H is Europe’s second-largest aircrete manufacturer. The Project: Competitive Advantage was asked by H+H to introduce a variation of…
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Delivering CPD to Architects
The Client: Founded in 1993 by architect, Peter King RIBA, the Rooflight Company created the original Conservation Rooflight® which continues to lead the marketplace as the best product in its class. Today offering the UK’s widest selection of high quality rooflights, roof windows and skylights, the Rooflight Company has built an outstanding reputation for innovation and design excellence.…
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3 Stages to Becoming a Trusted Advisor
To be a successful Specification Salesperson you need to stand out from the crowd. You need to be a Trusted Advisor: Someone the Specifier trusts to provide sound and reliable advice. You need to seek to become their design partner, helping solve problems and create quality buildings. This blog reviews the behaviour that positions the…
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Understanding the Influences on the Purchasing Decision Process
The Client: The Rockfon Group develop integrated acoustic ceiling solutions that aim to provide better and safer indoor environments. Rockfon do this by balancing technical characteristics and design with modern demands and trends. The Project: Rockfon wished to analyse the purchasing habits of ceiling installers, working with Competitive Advantage it was agreed that analysis of…
- sarah@misca-advisors.com
- 020 4583 8326
