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3 Simple Actions Towards Effective Construction Marketing
The construction industry is a complex one with many factors influencing decision making. Whatever your role you need to be familiar with these and their implications if you are to be effective in construction marketing. Here are 3 actions you can take to understand construction […]
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Review of Product Usage in the UK New Build Housing Market
The Client: Baxi creates high efficiency heating and hot water system solutions. It is committed to innovation, technology and excellence. The Project: Baxi wished to have a greater understanding of the use of hot water systems in the UK new build housing market. It engaged […]
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Identifying how to Deliver a Sustainable Future
The Client: The Electrical Contractors’ Association (ECA) is the UK’s leading trade association representing the interests of contractors who design, install, inspect, test and maintain electrical and electronic equipment and services.The NICEIC offer leading certification services, Building Regulations Schemes, products and support to electrical contractors and many other trades […]
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Benchmarking Brand
The Client: H+H has over 60 years’ experience in the manufacture and sale of aircrete products including the well-known brand “Celcon Blocks”. Celcon Blocks are the most commonly used aircrete block in the H+H range, today H+H is Europe’s second-largest aircrete manufacturer. The Project: Competitive […]
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Delivering CPD to Architects
The Client: Founded in 1993 by architect, Peter King RIBA, the Rooflight Company created the original Conservation Rooflight® which continues to lead the marketplace as the best product in its class. Today offering the UK’s widest selection of high quality rooflights, roof windows and skylights, the Rooflight Company […]
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3 Stages to Becoming a Trusted Advisor
To be a successful Specification Salesperson you need to stand out from the crowd. You need to be a Trusted Advisor: Someone the Specifier trusts to provide sound and reliable advice. You need to seek to become their design partner, helping solve problems and create […]
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Understanding the Influences on the Purchasing Decision Process
The Client: The Rockfon Group develop integrated acoustic ceiling solutions that aim to provide better and safer indoor environments. Rockfon do this by balancing technical characteristics and design with modern demands and trends. The Project: Rockfon wished to analyse the purchasing habits of ceiling installers, […]
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Understanding the Specification Process
The Client: Marley Plumbing and Drainage offer innovative solutions for the construction industry and aim to be the industry benchmark for quality and professionalism. The Project: To understand how plastic pipework products are specified and selected. The Objectives: To determine how pipework is specified in […]
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Analysis of Market Size
The Client: Heatrae Sadia is the UK’s largest manufacturer of electric water heating products. It is committed to product innovation and quality. The Project: To assess the size of the UK market for unvented cylinders (calorifiers) over 300 litre. The Objectives: To determine: Market size […]
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Regular Measurement of Customer Satisfaction
The Client: H+H has over 60 years’ experience in the manufacture and sale of aircrete, products include the well-known brand “Celcon Blocks”. Today H+H is Europe’s second-largest aircrete manufacturer. The Project: H+H have a strong commitment to their customer base, so seek to conduct regular […]
- sarah@misca-advisors.com
- 020 4583 8326
