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Understanding the Specification Process
The Client: Marley Plumbing and Drainage offer innovative solutions for the construction industry and aim to be the industry benchmark for quality and professionalism. The Project: To understand how plastic pipework products are specified and selected. The Objectives: To determine how pipework is specified in the non-housing and renovation market and the factors which influence…
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Analysis of Market Size
The Client: Heatrae Sadia is the UK’s largest manufacturer of electric water heating products. It is committed to product innovation and quality. The Project: To assess the size of the UK market for unvented cylinders (calorifiers) over 300 litre. The Objectives: To determine: Market size Reasons for selection Channels to market Opportunities The Methodology: Competitive…
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Regular Measurement of Customer Satisfaction
The Client: H+H has over 60 years’ experience in the manufacture and sale of aircrete, products include the well-known brand “Celcon Blocks”. Today H+H is Europe’s second-largest aircrete manufacturer. The Project: H+H have a strong commitment to their customer base, so seek to conduct regular surveys to gauge and benchmark customer satisfaction. H+H engages Competitive…
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How Construction Marketing has Changed in 20 Years
Understanding construction Twenty years ago, in June 1999 I started Competitive Advantage when I took on my first consultancy role working with Pirelli Cables, now Prysmian Cables, and still a client. Little did I realise at that time that 20 years later we would have a turnover in excess of quarter of a million and…
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Construction Project Team – Roles and Responsibilities
Developing an effective specification strategy When developing an effective specification strategy for your construction product it is important to create demand, to reduce the importance of price and transfer influence away from the supply chain to the manufacturer. In the first instance, it is important to gain insight into the marketplace, not just via industry…
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Understanding the Different Players in the Industry – Architects
Understanding the Different Players in the Industry – Architects The construction market is complex with many influences and drivers. As a product manufacturer it is often hard to know where to start when trying to get your product specified. The construction industry is made up of a series of relationships, some are decision makers others…
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Understanding the Different Players in the Industry – Main Contractor
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the fifth in the series looking at the different players in the industry. The aim of this series is to provide a clearer view of…
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Understanding the Different Players in the Industry – Civil Engineers
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the second in the series looking at the different players in the industry. The aim of this series is to provide a clearer view of…
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Understanding the Different Players in the Industry – Building Services Engineers
The construction industry is made up of a series of relationships with architects; designers; engineers; contractors; sub-contractors all working together to meet the needs of the client. This blog is the fourth in the series looking at the different players in the industry. The aim of this series is to provide a clearer view of…
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What to Consider When Developing Technical Literature for Construction Products?
When preparing your marketing strategy for construction products, technical literature is often included. In construction markets, the phrase technical literature encompasses a range of documents: building product brochures or catalogues, price lists, specification documents, installation guides for example. And although each can have a slightly different purpose the need for them to be comprehensive and…
- sarah@misca-advisors.com
- 020 4583 8326
