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Construction Media Index 2023 The Construction Media Index is a set of comprehensive and impartial research reports detailing the communication channels available for engaging with the UK construction sector. Traditional and digital media readership is reviewed, as well as use of: blogs, vlogs, social networks, devices, apps, product directories and the change in work practices…

CPDs Do’s and Dont’s Delivering CPD seminars is a great way to engage with construction decisionmakers such as architects and engineers. If done right, it allows you to build new relationships, start a dialogue and discuss product specifications. Here are 10 Do’s and Don’ts when writing CPDs. Preparing for your CPD Before starting to write…

Creating Compelling Content ‘Content is King’ is a saying which has been around for many years, and it is quite correct. But content has progressed from being just the written word to so much more. So its important to select not only the subject, but the form of content, which will best reach out and…

Engaging with Specifiers using social media One of the most effective channels for engaging with specifiers is social media. Our research in the Construction Media Index has found that 85% of architects read industry publications, with only 5% of these regularly following up an advertisement. This compares with 88% who use social media where there…

What Specifiers Want – a guide for the Building Product Manufacturer In their 2023 report What Specifiers Want NBS have provided a useful quantitative confirmation of many qualitative issues that product manufacturers and those, like Competitive Advantage who observe and comment on the specification process, have observed. The report reconfirms many of the approaches that…

Independent Review – UK Construction Market Handbook UK Construction Market Handbook A guide to opportunities in the UK construction market It will come as no surprise, to those with even a modicum of export experience, that many international businesses, not just those in construction, have difficulty obtaining specific sector and sub-sector information relating to new…

Measuring Market Share and Demand For many construction product manufacturers the quarterly forecasts from organisations such as the Construction Products Association and our partner Hewes & Associates are a key indicator of how the market is moving and the impact it could have on their business. But this is a high-level measure and the forecasts…

Improve your training and development In today’s increasingly competitive environment, to effectively engage with architects and engineers, sales and marketing staff working for product manufacturers must update their skills, here’s why: Construction is a complex industry and many people new to the industry have trouble understanding the inter-relationship of different decision makers and their drivers.…

Engaging with Specifiers using Telephone Conversations If your company has decided on a value approach, engaging with specifiers to create awareness and hence demand, you will have a programme involving the key elements; an Effective Website, a presence amongst different sources of product information, an education programme of CPD, case studies to demonstrate your products…