Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Specialist Contractor looking at:

• The Specialist Sub-Contractor within the Project Team
• The role of the Specialist Sub-Contractor
• The Sub-Contractor
• Specialist Sub-Contractor in the Supply Chain
• Specialist Sub-Contractor Job Roles
• The Specialist Sub-Contractor – Influencers
• Specialist Sub-Contractor Activities
• Specialist Contractor Business Performance
• Specialist Sub-Contractor Statistics
• Professional Memberships
• Specialist Trade Associations
• Trade Association – M&E
• Top M&E Sub Contractors
• Top M&E Specialists
• Trade Association – Walling & Insulation
• Trade Association – Finishes
• Top Interior Fitting Out Sub-Contractors
• Trade Association – Groundworks
• Top Groundworks Sub-Contractors
• Top Ground Engineering Specialists
• Trade Association – Flooring and Roofing
• Top Flooring Sub-Contractors
• Top Roofing Sub-Contractors
• Trade Association – Glazing
• Top Window Sub-Contractors
• Top Building Envelope Specialists
• Trade Association – Concrete
• Top 10 Concrete Specialists
• Trade Association – Steel and Wood
• Top Steel Specialists
• Communications
• Communicating with Contractors
• Design Tools – Use of BIM
• Specialist Contractor Drivers
• Business Challenges
• Construction Challenges

The document concludes with guidance on how to develop your own Specialist Contractor persona, with a persona template for you to complete.

This guide provides 56 pages of content detailing the Specialist Contractor, looking at who they are and what their challenges are. Providing an introduction to the Specialist Contractor specifier and how to create a customer persona.

(Originally Published August 2017, Updated December 2022)

• Summary
• The Specialist Sub-Contractor within the Project Team
• The role of the Specialist Sub-Contractor
• The Sub-Contractor
• Specialist Sub-Contractor in the Supply Chain
• Specialist Sub-Contractor Job Roles
• The Specialist Sub-Contractor – Influencers
• Specialist Sub-Contractor Activities
• Specialist Contractor Business Performance
• Specialist Sub-Contractor Statistics
• Professional Memberships
• Specialist Trade Associations
• Trade Association – M&E
• Top M&E Sub Contractors
• Top M&E Specialists
• Trade Association – Walling & Insulation
• Trade Association – Finishes
• Top Interior Fitting Out Sub-Contractors
• Trade Association – Groundworks
• Top Groundworks Sub-Contractors
• Top Ground Engineering Specialists
• Trade Association – Flooring and Roofing
• Top Flooring Sub-Contractors
• Top Roofing Sub-Contractors
• Trade Association – Glazing
• Top Window Sub-Contractors
• Top Building Envelope Specialists
• Trade Association – Concrete
• Top 10 Concrete Specialists
• Trade Association – Steel and Wood
• Top Steel Specialists
• Communications
• Communicating with Contractors
• Design Tools – Use of BIM
• Specialist Contractor Drivers
• Business Challenges
• Construction Challenges – Supply Chain
• Construction Challenges – Design
• Client Challenges – Procurement
• Developing your Specialist Sub-Contractor Persona
• The Role of a Persona
• Who Are Your Buyers?
• Goals & Challenges
• What Drives Their Decision Making?
• Communication Channels and Sales Tools
• SEO
• Creating Your Persona
• What Can You Do?
• Negative Persona

What is the Understanding the Specialist Contractor guide?
This is a downloadable guide that explains how to research and build a detailed specialist contractor persona to improve sales, marketing and specification strategy in construction markets.

Who is this guide for?
It is designed for manufacturers, suppliers, marketers, business development teams and consultants who want deeper insight into how specialist contractors think, make decisions and influence projects.

What does the guide cover?
The guide explores:

• Who specialist contractors are and what they do

• Their role and influence on projects

• How they evaluate products and solutions

• Common challenges and drivers in their work

• How to build a specialist contractor persona

• A practical persona template to use in your strategy

Why is it useful to develop a specialist contractor persona?
Understanding specialist contractors helps you tailor messaging, technical content and engagement so it aligns with their priorities, workflows and decision-making, improving relevance and commercial results.

How long is the guide?
The guide is a focused, practical resource designed to be easy to use with an included persona template.

How do I get this guide?
You can download it by adding it to your cart on the website, or request an invoice by emailing sarah@misca-advisors.com with your billing details.