Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Specialist Contractor looking at:

• The Specialist Sub-Contractor within the Project Team
• The role of the Specialist Sub-Contractor
• The Sub-Contractor
• Specialist Sub-Contractor in the Supply Chain
• Specialist Sub-Contractor Job Roles
• The Specialist Sub-Contractor – Influencers
• Specialist Sub-Contractor Activities
• Specialist Contractor Business Performance
• Specialist Sub-Contractor Statistics
• Professional Memberships
• Specialist Trade Associations
• Trade Association – M&E
• Top M&E Sub Contractors
• Top M&E Specialists
• Trade Association – Walling & Insulation
• Trade Association – Finishes
• Top Interior Fitting Out Sub-Contractors
• Trade Association – Groundworks
• Top Groundworks Sub-Contractors
• Top Ground Engineering Specialists
• Trade Association – Flooring and Roofing
• Top Flooring Sub-Contractors
• Top Roofing Sub-Contractors
• Trade Association – Glazing
• Top Window Sub-Contractors
• Top Building Envelope Specialists
• Trade Association – Concrete
• Top 10 Concrete Specialists
• Trade Association – Steel and Wood
• Top Steel Specialists
• Communications
• Communicating with Contractors
• Design Tools – Use of BIM
• Specialist Contractor Drivers
• Business Challenges
• Construction Challenges

The document concludes with guidance on how to develop your own Specialist Contractor persona, with a persona template for you to complete.

This guide provides 56 pages of content detailing the Specialist Contractor, looking at who they are and what their challenges are. Providing an introduction to the Specialist Contractor specifier and how to create a customer persona.

(Originally Published August 2017, Updated December 2022)

• Summary
• The Specialist Sub-Contractor within the Project Team
• The role of the Specialist Sub-Contractor
• The Sub-Contractor
• Specialist Sub-Contractor in the Supply Chain
• Specialist Sub-Contractor Job Roles
• The Specialist Sub-Contractor – Influencers
• Specialist Sub-Contractor Activities
• Specialist Contractor Business Performance
• Specialist Sub-Contractor Statistics
• Professional Memberships
• Specialist Trade Associations
• Trade Association – M&E
• Top M&E Sub Contractors
• Top M&E Specialists
• Trade Association – Walling & Insulation
• Trade Association – Finishes
• Top Interior Fitting Out Sub-Contractors
• Trade Association – Groundworks
• Top Groundworks Sub-Contractors
• Top Ground Engineering Specialists
• Trade Association – Flooring and Roofing
• Top Flooring Sub-Contractors
• Top Roofing Sub-Contractors
• Trade Association – Glazing
• Top Window Sub-Contractors
• Top Building Envelope Specialists
• Trade Association – Concrete
• Top 10 Concrete Specialists
• Trade Association – Steel and Wood
• Top Steel Specialists
• Communications
• Communicating with Contractors
• Design Tools – Use of BIM
• Specialist Contractor Drivers
• Business Challenges
• Construction Challenges – Supply Chain
• Construction Challenges – Design
• Client Challenges – Procurement
• Developing your Specialist Sub-Contractor Persona
• The Role of a Persona
• Who Are Your Buyers?
• Goals & Challenges
• What Drives Their Decision Making?
• Communication Channels and Sales Tools
• SEO
• Creating Your Persona
• What Can You Do?
• Negative Persona