Developing personas is a really good way of understanding your construction customer. You can use personas to develop your construction sales and marketing strategy so it is tailored to your customers challenges.

This download introduces the Mechanical and Electrical Engineer, looking at:

• The Engineer within the Project Team
• The Role of the Engineer
• History of the Engineer
• The Role of the M&E Engineer
• Qualifications
• M&E Engineer – The job
• M&E Engineer Skills
• M&E Engineer Roles
• Decision Makers
• Influencers
• M&E Engineer Statistics
• Professional Membership
• Communicating with M&E Engineers
• Design Tools
• M&E Engineer Drivers
• M&E Challenges
• Sustainability Challenges
• Legislation/Regulation Challenges
• Business Challenges

The document concludes with guidance on how to develop your own M&E Engineer persona, with a persona template for you to complete.

This guide provides 40 pages of content detailing the M&E Engineer, looking at who they are and what their challenges are. Providing an introduction to the M&E Engineer specifier and how to create a customer persona.

(Originally published June 2017, Updated June 2023)

• The Engineer within the Project Team
• The Engineer
• History of the Engineer
• The Mechanical & Electrical Engineer
• Qualifications
• M&E Engineer – The job
• M&E Engineer Skills
• M&E Engineer Roles
• M&E Engineer – Decision Makers
• M&E Engineer – Influencers
• M&E Engineer – Statistics
• Professional Membership
• Communicating with M&E Engineers
• Design Tools
• M&E Engineer Drivers
• M&E Challenges
• Sustainability Challenges
• Legislation/Regulation Challenges
• Business Challenges
• Developing your M&E Engineer persona
• Who are your buyers?
• Challenges and Goals
• What drives their decision making?
• Communication channels and sales tools
• SEO
• Creating your persona
• What you can do?
• Negative personas

What is the Understanding the M&E Engineer guide?
This is a downloadable guide that explains how to research and build a Mechanical and Electrical (M&E) engineer persona to sharpen your sales, marketing and specification strategy in construction-related markets.

Who is this guide for?
It is intended for manufacturers, suppliers, marketers, consultants and business development teams who want to better understand M&E engineers’ behaviour, priorities and decision-making processes.

What does the guide cover?
The guide explores:

• The role and responsibilities of M&E engineers

• How M&E engineers influence specification decisions

• Common project challenges and priorities

• How M&E engineers evaluate products and solutions

• How to build an M&E engineer persona

• A practical persona template you can apply

Why is it useful to develop an M&E engineer persona?
Understanding M&E engineers helps you tailor product messaging, technical information and sales engagement so it aligns with their goals, concerns and workflows, improving relevance and commercial impact.

How long is the guide?
The guide is a practical, focused resource designed to be actionable with a persona template you can apply directly in your business.

How do I get this guide?
You can download it by adding it to your cart on the website or request an invoice by emailing sarah@misca-advisors.com with your billing details.