The Client:
Eurocell are experts in designing and manufacturing PVC-U windows, doors, conservatories and roofline products. They are the UK’s leading manufacturer and distributor of UPVC building products. Accredited for quality assurance.
The Project:
Eurocell wanted to assess the market positioning of Eurocell brands against the competitor brand, identifying perceived differences.
The Objectives:
This research was commissioned to:
- Benchmark product quality and value for Eurocell and their principle competitors
- Identify customers’ needs and attitudes towards the products
- Identify customers attitudes towards sustainable products and the use of recycled materials
- Identify in-use issues which could provide development opportunities
The Methodology:
In talking through requirements with Eurocell, Competitive Advantage proposed a multi-channel approach. Our research team visited product installers on site and at Eurocell branches to gain their feedback. We also gathered feedback via an online email survey, as well as completing 100 telephone interviews with Housebuilders and Installers.
All feedback, totalling 142 completed questionnaires, was collected and sorted by Competitive Advantage’s research team and presented in a report to Eurocell. The report demonstrated the findings of the feedback on the quality and value of Eurocell products when benchmarked against leading competitors.
The Benefits:
Completing this research gave first hand insights into Eurocell’s market position, providing an unbiased, independent and objective view. The research helped to demonstrate that products are important, however it is the service and relationships with the stockists that drives the customer’s choice.
Chris Coxon – Marketing Manager – Eurocell said
“If done properly research can add a lot of value and help you to move your business forward for years to come.”
